TV DATA SPECIALIST PHIL HAMMOND JOINS ADGILE

Former Seven West, Foxtel and SKY executive will drive data capabilities.

Adgile, the next generation TV data and analytics industry partner, today announces the further expansion of its management team, with the addition of Phil Hammond as Global Head of Data Partnerships.

Phil is a well known and respected leader in the TV industry, specialising in data commercialisation, product creation, business development & technology. He has a wealth of experience in both Australia & the UK, having led cross-functional teams in organisations that include Seven West Media, Foxtel Media, Sky Media, Sky UK & Westpac Banking Corporation.

Phil joins Adgile at a time of exponential growth for the business in Australia, as it builds its client base across brands, agencies and broadcasters, with his role critical to unlocking increased value from the unique TV data that Adgile creates through it’s Visual AI enabled technology.

Paul Evans, Global CEO for Adgile, commented “Adgile is a tech and data business, but at its core is a people business. We hire to build talent density in areas that create competitive advantage, and Phil’s passion for innovation, Total TV effectiveness, and solving business problems with a partnership mindset, made him an obvious choice to join our already outstanding talent base and team. We’re excited to see the impact that he’ll make”

Speaking about joining the Adgile business, Phil added “ The opportunity to be part of a high growth business, partnering with innovative clients at the cutting edge of TV data and analytics, was always a compelling one – making it an easy decision for me. I’m looking forward to combining my own knowledge and experience with the people and technology at Adgile, in order to realise the Total TV Effectiveness opportunity on a global stage.”

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