TV PERFORMANCE MANAGEMENT MADE EASY
Analytics
THE NEW STANDARD IN VOD AND TV INSIGHTS
Get VISIBILITY across your Total TV advertising. Easily identify and address wastage with smarter decisioning and campaign quality control
- REAL TIME advert tracking & intelligence
- Category & COMPETITOR campaign insights
- Visualisation and intelligence of SOV & PLANNING metrics
- ACTIONABLE metrics, insights & accountability
- Full visibility of Brand, Product & CO-OP ADVERTISING
Attribution
FULL FUNNEL
FULL CONTROL
Take back control with full-funnel attribution. OPTIMISE long term Brand Building alongside short term Sales Activation
- Maximise AWARENESS with unique reach & effective frequency
- Drive INTEREST with placements delivering efficient awareness & active engagement
- Optimise CONSIDERATION with placements driving efficient brand engagement at scale
- Encourage viewers to take ACTION with placements that reach those who convert
Activation
REALISE THE FULL POTENTIAL OF YOUR TV CAMPAIGNS
Drive the outcomes you need with dynamic real-time media optimisation. Actively manage campaign PERFORMANCE and delivery
- Build out message FREQUENCY and sequencing to optimum levels
- Address short falls across the FUNNEL, from awareness to purchase
- Optimise CREATIVE rotation based on audience receptivity and engagement
- Counter performance threats from VOD and Linear COMPETITOR campaigns or products
