INNOVATION IS
IN OUR DNA
Analytics
THE NEW STANDARD IN TV INSIGHTS
First-party advertising content data, fused with “gold standard” industry audience information, to realize real-time insights and intelligence
- Real time advert tracking and intelligence
- Category and competitor-level understanding
- Visualisation and intelligence of SOV and planning metrics
- Digital-like metrics, insights, & accountability
- Brand, product and co op advertising reporting
Attribution
CLOSE THE LOOP ON CAUSE AND EFFECT
Real-time TV impression-level exposure and consumer behaviour measurement that closes the loop on TV advertising outcomes.
- Holistic tracking of TV’s contribution to short & long-term business outcomes
- In-campaign measurement of TV advertising performance
- Understand the value of sponsorship and product integration
- Attribution and credit determination, assigning relevant search & social value back to TV
Activation
EXTENDING AND AMPLIFYING TV ADVERTISING
Extending and amplifying the value of each TV advertising spot through real-time search, social and programmatic media.
- Combat competitor SOV, offer and product penetration
- Build out messaging frequency and sequencing
- Take advantage of second-screen discovery and ecommerce behaviours
- Real time message optimisation based on TV moments in Sport and Live TV
