Future TV Sydney, Innovation in TV Measurement

Driving change can be difficult, gaining acceptance for new practice, technology and outcomes can intimidate.

Adgile Media’s Chief Technology Officer Shaun Lohman joined a panel of industry leaders at the FutureTV Sydney conference last week. Shaun explained the power of real-time TV data and how access to this data can accelerate change in how we view the power of TV .

Innovation in TV Measurement was a hot topic and Adgile continues to play a critical leadership role in this rapidly evolving ecosystem.

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