The Future of TV Advertising Sydney 2021 brought the industry together once again.
Our CRO Craig Service, delivered an outstanding keynote speech where he shared his thoughts on how TV can secure this future.
One where it can challenge the dominance of the “digital” walled gardens, and avoid the mistakes made by the programmatic supply chain, and critically, why it must embrace a holistic agenda of collaboration, harmonisation and simplification, to enable advertisers to realise the true value of Total TV effectiveness.
Together we explored a host of topics from the content pipeline, to the opportunities of connected TV.
Download our presentation deck to explore further.