NEWS. IDEAS. OPINIONS.

Adgile believes in the power of Linear TV & VOD to drive effective advertising outcomes and business growth.

BVOD FREQUENCY GETS A BAD RAP FOR BEING TOO HIGH, BUT WHAT IF THATS NOT ITS BIGGEST PROBLEM

BVOD FREQUENCY GETS A BAD RAP FOR BEING TOO HIGH, BUT WHAT IF THATS NOT ITS BIGGEST PROBLEM

The BVOD frequency capping debate continues, with publishers and advertisers under fire for serving up too many of the same…
Is a dependency on segmented targeting inhibiting your campaigns true potential

Is a dependency on segmented targeting inhibiting your campaigns true potential

The third of four articles in Adgile’s BVOD Blind Spot Series explores audience targeting on BVOD -- it’s prevalence, usefulness…
Is Short-termism unravelling advertisers' approach to BVOD

Is Short-termism unravelling advertisers' approach to BVOD

Read the second article in the 4 part series, The BVOD Blindspot, by Adgiles Stu Carr
Adgile partners with Adnews to launch 4 part series on the blind spots within BVOD

Adgile partners with Adnews to launch 4 part series on the blind spots within BVOD

Adgile Director of Customer Insights, Stu Carr, has curated a four-part article series, exclusively with Adnews, revealing his insights and…
The Problem with BVOD frequency capping

The Problem with BVOD frequency capping

Adgile Founder, Shaun Lohman, penned an article featured in Mi3 on the trending topic of VOD campaign frequency. The frequency…
Marketing Technology of The Year - Highly Commended

Marketing Technology of The Year - Highly Commended

Adgile is awarded 2021 Marketing Technology Company of the Year - Highly Commended at the B&T Awards
THE MIGHTY SPONSORSHIP BILLBOARD

THE MIGHTY SPONSORSHIP BILLBOARD

Research across Seven’s major programmes has found the 10-second billboard is the most powerful ad unit in sponsorship, driving double…
THE CONTEXT BEHIND AD COMPLAINTS

THE CONTEXT BEHIND AD COMPLAINTS

The recent Advertising Council Australia report, Australian Advertising Effectiveness Rules: To ESOV and Beyond, launched by Professor Karen Nelson-Field, Robert…
ADGILE AND NLOGIC CANADA MARKET ENTRY PARTNERSHIP

ADGILE AND NLOGIC CANADA MARKET ENTRY PARTNERSHIP

Canada marks Adgile’s first commercial expansion outside of Australia Adgile, the next generation performance management platform for TV advertising, today…
ATTRIBUTION MUST EMBRACE THE LONG-TERM VALUE OF TV

ATTRIBUTION MUST EMBRACE THE LONG-TERM VALUE OF TV

MEASUREMENT DIVIDES THE INDUSTRY TV is consistently regarded as the most effective advertising channel bar none, whether you look at…
ADGILE LONG TERM EFFECTS ATTRIBUTION LAUNCH

ADGILE LONG TERM EFFECTS ATTRIBUTION LAUNCH

ADGILE LAUNCHES INDUSTRY-DEFINING LONG TERM EFFECTS ATTRIBUTION TO TRANSFORM TV MEASURMEMENT Innovation delivers holistic short and long term TV advertising outcome…
Future TV Advertising Sydney

Future TV Advertising Sydney

The Future of TV Advertising Sydney 2021 brought the industry together once again. Our CRO Craig Service, delivered an outstanding…
TV DATA SPECIALIST PHIL HAMMOND JOINS ADGILE

TV DATA SPECIALIST PHIL HAMMOND JOINS ADGILE

Former Seven West, Foxtel and SKY executive will drive data capabilities. Adgile, the next generation TV data and analytics industry…
THE FUTURE ISN’T CONNECTED TV, IT’S CONNECTING TV

THE FUTURE ISN’T CONNECTED TV, IT’S CONNECTING TV

TV IS NOT GOING ANYWHERE, IT’S GOING EVERYWHERE TV has come along way since the very first commercial was aired…
Adgile Launches Catalyst

Adgile Launches Catalyst

Today marks the launch of Catalyst – our cloud-based platform for Analytics, Attribution and Activation capabilities that harnesses our unique…
ADGILE X WARC

ADGILE X WARC

ADGILE PARTNERS WITH WARC TO DEMONSTRATE THE IMPACT OF CORONAVIRUS ON TV FOR FIRST TIME Landmark study of 16m TV…
Emerging Leader Nomination

Emerging Leader Nomination

We are very proud to see Isaac Stefaniw nominated as one of the AdNews Australia Top 20 Emerging leaders. In…
Partnership with GroupM

Partnership with GroupM

Adgile Media, the Australian-based next generation TV data and effectiveness business announces partnership with GroupM Australia, that will enable all…
Innovation in Media Award Winner for 2020

Innovation in Media Award Winner for 2020

They say good things come in threes, first there was the VideoNet Connected TV Awards. Then there was the Campaign…
Tech Pioneer of the Year

Tech Pioneer of the Year

It’s always great to be recognised, and last night, Adgile Media got RECOGNISED! Up against some phenomenal global tech talent,…
Adgile named winner in Global Connected TV awards

Adgile named winner in Global Connected TV awards

We are beyond thrilled to share our latest news, we have been named winner of the ‘Game-Changing Advertising Technology’...
Adgile helping assign TV the credit it's due

Adgile helping assign TV the credit it's due

Nine and hipages present a case study on their Block Sponsorship using Adgile's platform to help close the loop...
Future TV Sydney, Innovation in TV Measurement

Future TV Sydney, Innovation in TV Measurement

Driving change can be difficult, gaining acceptance for new practice, technology and outcomes can...
Adgile announces Advisory Board

Adgile announces Advisory Board

Adgile Media, real time TV analytics and effectiveness business, announced the formation of an advisory board...