NEWS. IDEAS. OPINIONS.

Adgile believes in the power of TV to drive effective advertising outcomes and business growth.

THE CONTEXT BEHIND AD COMPLAINTS

THE CONTEXT BEHIND AD COMPLAINTS

The recent Advertising Council Australia report, Australian Advertising Effectiveness Rules: To ESOV and Beyond, launched by Professor Karen Nelson-Field, Robert…
ADGILE AND NLOGIC CANADA MARKET ENTRY PARTNERSHIP

ADGILE AND NLOGIC CANADA MARKET ENTRY PARTNERSHIP

Canada marks Adgile’s first commercial expansion outside of Australia Adgile, the next generation performance management platform for TV advertising, today…
ATTRIBUTION MUST EMBRACE THE LONG-TERM VALUE OF TV

ATTRIBUTION MUST EMBRACE THE LONG-TERM VALUE OF TV

MEASUREMENT DIVIDES THE INDUSTRY TV is consistently regarded as the most effective advertising channel bar none, whether you look at…
ADGILE LONG TERM EFFECTS ATTRIBUTION LAUNCH

ADGILE LONG TERM EFFECTS ATTRIBUTION LAUNCH

ADGILE LAUNCHES INDUSTRY-DEFINING LONG TERM EFFECTS ATTRIBUTION TO TRANSFORM TV MEASURMEMENT Innovation delivers holistic short and long term TV advertising outcome…
Future TV Advertising Sydney

Future TV Advertising Sydney

The Future of TV Advertising Sydney 2021 brought the industry together once again. Our CRO Craig Service, delivered an outstanding…
TV DATA SPECIALIST PHIL HAMMOND JOINS ADGILE

TV DATA SPECIALIST PHIL HAMMOND JOINS ADGILE

Former Seven West, Foxtel and SKY executive will drive data capabilities. Adgile, the next generation TV data and analytics industry…
THE FUTURE ISN’T CONNECTED TV, IT’S CONNECTING TV

THE FUTURE ISN’T CONNECTED TV, IT’S CONNECTING TV

TV IS NOT GOING ANYWHERE, IT’S GOING EVERYWHERE TV has come along way since the very first commercial was aired…
Adgile Launches Catalyst

Adgile Launches Catalyst

Today marks the launch of Catalyst – our cloud-based platform for Analytics, Attribution and Activation capabilities that harnesses our unique…
ADGILE X WARC

ADGILE X WARC

ADGILE PARTNERS WITH WARC TO DEMONSTRATE THE IMPACT OF CORONAVIRUS ON TV FOR FIRST TIME Landmark study of 16m TV…