FAQ
How far back does the data go?
The Adgile Transparency Centre contains data for the previous 30 days and is updated every 3 hours during business hours. Live data is not surfaced in this tool. If you require live data, please email sales@adgile.media for more information.
Why can't I find my brand?
The Adgile Transparency Centre tracks the top 1,500 Australian brands at any given time. These top 1,500 brands are determined by their observed usage of Linear TV, Subscription TV, or Broadcast Video on Demand services.
If your brand has placed an advert on Linear TV in the last 30 days, Adgile will have catalogued this advert in our Catalyst product. To find out more please contact Adgile at adgile.com.
How is campaign / strategy / tactic / category / product captured?
Adgile uses a combination of machine learning and human categorisation to ensure consistent and robust application of these values. Human categorisation utilises predefined business rules and exception handling to ensure consistent application where multiple Tactics and Products are present in a single advert version.
What is the difference between an Industry, Category, Brand, Campaign and Advert?
Industry
The highest level of aggregation within the Adgile Transparency Centre. This consists
of a collection of categories and brands that represent an industry sector. An example
of an Industry is Quick Serve Restaurants; this industry consists of:
Two categories: National Chains and Regional Chains.
20+ brands – each brand is also allocated to a category within the industry.
Within the Transparency Centre you can discover which categories are available within an industry navigating to the table under the “Industry Tactics” graph.
Category
A category consists of a collection of brands. Using the Quick Serve Restaurant example
again, there are two categories:
National Chains: QSR brands that have restaurant locations in multiple Australian states.
Regional Chains: QSR brands that have restaurant locations in a single Australian state, and or a single location.
Brand
A brand is defined by the brand present in the advert. The Adgile Transparency Centre only
presents adverts generated from a single brand. It does not account for an Advertiser
or Corporation that owns multiple brands.
Campaign
A single campaign is defined as a collection of related adverts. An example may be 10
individual adverts from a retail brand that all contain a “Black Friday Sale” image. In
this instance all 10 adverts would be categorised under the “Black Friday Sale” campaign.
Advert
An advert is defined as a single, unique ad that has appeared on Linear TV,
Subscription TV, Video on Demand Services, or YouTube.
In the example of the “Black Friday Sale” campaign, if two ads aired featuring discounted Televisions – Adgile would analyse which televisions are being featured in each ad.
If each of the two ads featured a television from a different television manufacturer – Adgile would catalogue these as two unique adverts.
Please note – we do not create new adverts per channel. Ads are matched by creative, regardless of channel they appear on.
Why can't I see an image or video?
If we've just seen a brand-new advert, we ensure that advert is validated by a human. This is an important part of Adgile's methodology to ensure consistency and currency-grade accuracy.
Please check again in a few hours, or next day if outside business hours.
How is data captured?
Adgile uses Intelligent Content Recognition (ICR) to view, identify and categorise adverts across Broadcast Television, Video-on-Demand Services, and YouTube. All video adverts are processed in a uniform way, irrespective of platform, channel, duration, or format.
What is the category tactics graph showing?
This graph depicts the count of all advert versions for the corresponding Tactic value from all active brands within a given Category or Industry. Tactic is counted at the advert level to account for multiple Tactics within an individual Campaign.
How are active markets determined?
This graph represents where Adgile has observed adverts running across Broadcast and Video-on-Demand services.
Please note markets that are part of regional aggregates, such as Northern Territory, may appear as active despite no observed activity running. This is due the broadcast signal coverage and buying methods.
YouTube active markets are modelled using our proprietary methodology, combining census data, linear behaviours, and our own proprietary data to enrich the data Google provides. This typically results in a strongly aligned market summary, though small differences can occur given YouTube's walled-garden environment.