Adgile helping assign TV the credit it’s due

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Is a dependency on segmented targeting inhibiting your campaigns true potential

The third of four articles in Adgile’s BVOD Blind Spot Series explores audience targeting on BVOD — it’s prevalence, usefulness and performance . By Stu Carr, director of customer insights, Adgile
Backed by Adgile’s collection and analysis of more than 1 billion BVOD impressions, we review how different targeting approaches perform based on response, with surprising results.

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