Canada marks Adgile’s first commercial expansion outside of Australia
Adgile, the next generation performance management platform for TV advertising, today confirmed a market entry partnership with NLogic that will see it launch its real—time data and analytics capabilities for linear and on demand TV into Canada later in the year.
NLogic is already the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, and the partnership with Adgile will further strengthen this market position.
This exclusive relationship will bring Adgile’s unique Visual AI-enabled Analytics, Attribution and Activation product suite and cloud-based performance management platform – Catalyst – outside of Australia for the first time.
Both Adgile and NLogic share a common ambition of creating a better TV industry for everyone – audiences, brands, agencies and broadcasters – through safeguarding and promoting TV’s proven strengths (quality of content, viewing experience, effective advertising practice and business outcomes) whilst advancing into a data fuelled, technology powered future that strikes the right balance between mass targeting and addressability at scale.
Paul Evans, CEO at Adgile, commented on the partnership, “This is a pivotal moment for Adgile as we replicate our proven performance management capabilities in Canada with NLogic. This combination of businesses feels transformative, bringing together NLogic’s strengths in data expertise and market knowledge with Adgile’s proprietary TV data sets and unique advertising effectiveness product suite.”
David Philips, President and COO at NLogic continued, “We are very excited to be partnering with Adgile to bring their unique and powerful technology to Canada. The two companies share a firm belief in the power of television and this partnership will create new and innovative ways of demonstrating that power to our clients and the industry at large”.