Adgile brings intelligent real time visibility and control across Linear and On Demand TV
Our visual recognition technology creates rich, actionable first party data in real time - data that drives our AAA effectiveness capabilities: Analytics, Attribution, and Activation.
RICH STRUCTURED DATA.
IN REAL TIME. REALLY
Machine learning capabilities allow us to process information faster than the human brain, supported by a four stage, human, multi layered validation process to ensure data quality.
- Data available to use within 3-10 seconds of TV ad finishing
- Granular and more detailed insights and intelligence
- Automated and actionable to fuel modern marketing
WE WATCH TV. ALL TV. IN HIGH RESOLUTION.
Server-side data creation and collection means that we see more of everything, everywhere. This scope of data visibility is simply not possible via device-side ACR data.
Server-side data creation and collection means that we see more of everything, everywhere. This scope of data visibility is simply not possible via device-side ACR data.
Linear TV broadcasts
Ad Server tags capture VAST streams
TV content turned into image stream
Unknown adverts turned into image stream
>500 Linear TV broadcasts
Data centres process images
>500 Linear TV broadcasts
Global servers that autonomously self-learn
>500 Linear TV broadcasts
Data Analysts check every new advert
Bringing independent high definition measurement and responsiveness to the industry for the first time
Adgile identifies and catalogues TV advertising, sponsorship and in-programme brand content to a rich and granular level, including individual products, offers and prices
BETTER DATA FUELS SMARTER INTELLIGENCE
Adgile identifies and catalogues TV advertising, sponsorship and in-programme brand content to a rich and granular level, including individual products, offers and prices
Proprietary content recognition
Image processing patent protection
Proprietary AI
Neural networked machine learning patent protection
Proprietary PRODUCT IDENTIFICATION
Advert composition patent protection
Proprietary RESPONSE TRACKING
Patent protection